The Interflora Brand
History
One of the nicest ways to express a personal message is to "SAY IT WITH FLOWERS".
Almost one hundred years ago this expression of a message left the sender and their
florist in relative hardship because of transportation difficulties. At this time,
florists on differing sides of towns exchanged orders (at market) and made their
financial settlement on a personal basis. Because of this, the relaying or exchanging
of orders by wire began operating in Germany in 1908 and America as early as 1910.
The growth of relaying flower orders from one florist to another accelerated, but
not to any great extent, until World War Two, when troops away from home added impetus
to the sending of flowers by wire.
World-wide Growth
Upon the cessation of hostilities florists on both sides of the Atlantic recognised
that a formal agreement would be necessary to develop the interest generated through
the war years into a peace-time venture. Therefore on July 22nd 1946 representatives
of America, Britain and Europe met in Copenhagen, Denmark to create Interflora Incorporated
as its is known today. It is interesting to note that part of the original agreement
stated ... “for our respective associations we pledge to further its interests so
that the world may be better served and the friendship of nations cemented through
the medium of flowers”.
Flowers, hampers and gifts, virtually anywhere, anytime, for
any occasion – guaranteed!
In our 100 years, we’ve managed to successfully build one of the world’s largest
flower and gift relay companies. Interflora now serves nearly 200 countries and
has some 70,000 members throughout the world, of which some 1,300 are in Australia.
Today Interflora is a world leader in developments in relay technology and floral
marketing techniques. Its advanced computerised system can quickly and accurately
transmit a floral order almost anywhere in the world, whether it's to Broome in
Western Australia or to Beijing in the People's Republic of China.
Interflora in Australia
Orders are placed within Australia - or sent from Australia to anywhere in the world
through Interflora’s Australian Headquarters in Melbourne. Interflora's integrity
is supported by the “Interflora Guarantee” which guarantees “the freshness, flower
quality and value of each Interflora relay order”.
Brand Power
Today the name Interflora is synonymous the world over with the language and sentiments
that only flowers can express. A florist shop displaying the Mercury emblem is immediately
identified with Interflora's tremendous prestige and goodwill. Interflora is not
only the leading floral relay brand - it is one of the world's most recognised and
trusted brands.
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